Brain Performance Coaching

You train your body.

What about your mind?

The 8D Performance Assessment maps exactly where your mental game is costing you results — across the 8 dimensions that determine how you compete.

A personal message from Iaia — watch before you start

Take the Free Assessment →

~30 minutes  ·  Confidential  ·  Used by national & international athletes

What athletes across
different sports have achieved

Alwaaz
Alwaaz
100m / 200m · Sprinting
3 PBs in one indoor season

"I've hit three PBs this indoor season. I'm no longer scared of getting injured. Now I step onto the track with confidence."

Aaliyah
Aaliyah
100m / 200m · Sprinting
2nd place internationally · Broke 24s in 200m

"I finished 2nd in the 100m final with a PB and broke 24 seconds in the 200m for the first time. There was not a single negative thought in my head that day."

Jennifer Eduwu
Jennifer
Sprinting · GB
9.3s → 9.1s · Confidence 9/10

"I set a goal of 9.2s — and ended up running 9.1s. That was a huge win. I now rate my confidence 9 out of 10 in achieving my dreams."

Jessica Calderbank
Jessica
Butterfly Swimming · Jamaican National
Fastest training times ever · Confidence 9/10

"I've been hitting some of the fastest times I've ever done in training. Visualisation and journaling are now part of my daily routine."

Isaac
Isaac
400m · National Level
Confidence 4/10 → 9/10

"When I started, my confidence was 4 out of 10. Now I'm at 9. I feel mentally stronger than ever — and back in control for the first time in a long time."

Jenna Blundell
Jenna
100m Hurdles
Confidence & visualisation transformed

"I learned how to properly immerse myself in visualisation and apply it consistently in competition. Training your mind is essential if you want to get the most out of yourself."

Tobias Cherry
Tobias
High Jump · English Schools National Champion
2.10m PB · Confidence 10/10

"Right now I'd rate my confidence at a 10 out of 10. I have the tools. I see no reason why I can't achieve my goals."

Hugo
Hugo
200m / 400m · Montreal
Multiple PBs in training & competition

"Journaling every morning and breathing techniques truly changed my life — reducing my anxiety not only in sport, but in everyday life as well."

Ray Lenore
Ray
800m · Track & Field
7th BUCS Indoors · 1:49 800m

"I no longer feel controlled by chance emotionally. I now know when to relax and when to push. Training has become far more enjoyable because I feel in control."

Hakan Bello
Hakan
400m · National & International
48.3s → 47.5s · British Indoor Final

"I came in with a PB of 48.3 seconds and improved to 47.5. Making a British indoor final wasn't even in my sights before starting this coaching."

Derek Kinlook
Derek
Sprinting · GB
Confidence 8/10 · GB Sprinter

"I'm more focused and calm, especially during races. By being mentally centred, my performance naturally got better. I'd rate my confidence at a solid 8 out of 10."

Hagen
Hagen
100m / 200m Sprinting
Confidence 3/10 → 9/10

"I was rated 3/10 before the programme. Now I can confidently say I'm at 9/10 consistently on a daily basis. My mental clarity has skyrocketed."

Kieran Shah
Kieran
Sprinting · National Level
Focus & confidence rebuilt after injury

"I'm now able to switch on and off that zone of focus when I need it. These strategies aren't just for sport — they're something I use in everyday life too."

Eli
Eli
100m / 200m · Welsh International
2 PBs in Cardiff · Fastest season ever

"I went into the race completely relaxed, used the visualisations we'd practised, and came away with two PBs in the 100m and 200m."

Theo
Theo
100m / 200m · National Level
Sub-22s 200m · Hit national standards

"I finally broke 22 seconds in the 200m — a goal I've had since 2022. I've become a more confident, more focused, more consistent athlete."

Constance
Constance
Cross Country
Mindset transformed through injury

"My injury hasn't healed yet, but I now feel in a much stronger place to tackle my recovery and return to running when my body is ready."

Sulaiman Ouiles
Sulaiman
Decathlon · International
Visualisation & mindset optimised

"My thought process is completely different when I make mistakes now. I look for things I did right first — and it makes the whole experience far more positive."

Ollie
Ollie
400m · Sheffield & Ireland
PB +1s · Semi-finals at Nationals · Confidence 9.5/10

"I PB'd by over a second in the 400m and qualified for the semi-finals at nationals — something I honestly didn't believe I could do."

8D Performance Assessment Wheel

Find out exactly where your
mental game is breaking down.

The 8D Performance Assessment maps your brain performance across 8 dimensions that directly impact how you compete. Honest answers give you useful data. Polished answers waste your time. There are no right or wrong responses.

Focus & Attention
Emotional Regulation
Confidence
Self-Talk
Motivation
Self-Awareness
State Management
Visualisation
Take the Assessment →

A few quick
questions first.

These take 2 minutes. Once you submit, you'll go directly to the 8D Assessment.

Completely confidential — only Iaia sees your answers
No spam, no sales calls
Under 2 minutes
1 / 6
What's your name? 👋
What's your email?
What's your phone number? 📱
What sport do you compete in?
What's your biggest mental challenge in competition right now?
A Negative self-talk / inner critic
B Confidence & self-doubt
C Handling pressure & nerves
D Staying focused
E Motivation & consistency
F Freezing or overthinking
How long has this been holding you back?
A A few months
B Around 6 months
C 1–2 years
D It's always been an issue
Ready?

Your mind is already your biggest competitive advantage.
You just haven't trained it yet.

The 8D Performance Assessment is free. It takes ~30 minutes. It might change how you compete forever.

Take the 8D Assessment →

Neuroscience-backed  ·  Confidential  ·  Used by athletes at national & international level